Is Cheaper Ink Worth It for Screen Printing?

Best Ink for Screen Printing

When your business specializes in commercial screen printing, you walk a fine line trying to increase profitability while trying to reduce costs. A valid question worth exploring is whether cheaper ink is worth it. When looking at the question in a simplistic view, cheaper ink equals fewer expenses, and more profits out the door; however, this is not always the case.

Cheaper inks cost much less, but the important question you must consider is whether or not the quality is up to par. It might be, or it might not. In reality, you will have to test out many different inks to find the best one for your business. In doing so, you will often find that the cheapest ink is not worth it. Yes, you will have bigger profits, initially, but if the quality is not up to par, this, too, will dwindle.

The problem with poor quality inks is that customers will notice. Once they notice, they will stop doing business with you. Even worse, you could receive bad reviews on places such as Yelp. Repairing your reputation is not easy, and it is something every business tries to avoid. Therefore, it’s best to avoid the cheapest product in favor of profits.

Using the best ink, supplies, and equipment possible, while providing great customer service, is still the best way to gain profits over time. Yes, this could cause stress on a new business. If that is the case, the business needs to find the best way to provide the best possible products while still staying profitable. This is why testing out inks for screenprinting is worth it in the long run.

For more information about screen printing services, contact us at ShopWorks.

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